Blond Absolu Bain Ultra-Violet by Kérastase, an anti-brass shampoo, nourishes your hair while using Ultra-Violet Neutralizers to reduce brassiness. Recognized as one of the best purple shampoos for grey hair and white hair, it's also ideal for processed or bleached-blonde hair. 

Incorporating this purple shampoo into your routine is a great strategy on how to maintain blonde hair. Its ultra-violet fluid texture neutralizes orange to dark yellow undertones, ensuring your color stays bright and luminous. Infused with Hyaluronic Acid and Edelweiss Flowers extract, it restores strength and softness to your hair, making it a go-to shampoo for colored hair. 

Use the Blond Absolu Bain Ultra-Violet shampoo as your toning blonde hair solution, and follow up with Masque Ultra-Violet Purple Hair Mask, for a double dose of hydrating repair for white, grey, and blonde hair. 

Your hair will be left +98% stronger* and +84% more hydrated*. 

The shampoo comes in a recyclable bottle, made of 95% recycled plastic. 

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